Julie Nguyen is a relationship coach, Enneagram educator, and former matchmaker based in New York. She has a degree in Communication and Public Relations from Purdue University.
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November 29, 2022
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Falling in love is one of the best feelings we can experience as humans. There’s something magical about that instant click when you meet your person. The sun shines a little brighter and life feels better when you’re less lonely. In fact, Harvard University once conducted an 80-year study about joy and found that a close, happy relationship was the greatest predictor of happiness and overall well-being.
The good news? With all of this new technology at our fingertips, it’s never been easier to find a romantic connection. And if you’re looking for a serious relationship, eharmony and Match happen to reign supreme in the world of dating apps.
These dating sites were the original dating hubs for singles to find long-lasting love, near and far. For both, the algorithm relied on a high-level of compatibility filtering via in-depth profile information and quizzes to parse out your future partner. Because of the level of commitment it takes to fill out your profile, eharmony and Match have held tight to their reputation as a detail-rich dating destination for serious-minded daters. But which one is the better app to use for what you’re looking for in 2022?
To take a closer look between eharmony vs. Match, we’ve reached out to dating experts and the sites’ spokespeople, and we’ve exhaustively researched all the pros and cons to help you figure out which is the best app for your needs. Read on to learn more about each of these dating app’s unique features, success rate, user base, and more.
How to choose the right dating app for you.
Although it’s never been easier to be single and find matches, the trap of technology and having too many choices can also pose its own unique set of problems: Why is it so hard to get a conversation going? Why are first dates so freakin’ awkward? And perhaps most pressingly, does the other person want to hook up or date seriously? It’s already tough putting yourself out there, and uncertain intentions and ambiguous expectations make it harder to swipe and keep the momentum going.
To optimize success, it’s important to recognize that, for every dating app out there, there’s a different approach and demographic to lean into. Some apps, such as Tinder and Feeld, lean into casual sex-so it’s easier to form casual connections on there. Other apps, such as Hinge, eharmony, and Match, are known for interesting profile prompts and a curated feed of high-compatibility matches. This latter category generally translates to more serious daters.
“We tend to see more cisgender heterosexual singles use Match and eharmony,” licensed marriage therapist Omar Ruiz, LMFT, tells mbg. “For people who would like to pursue a long-term relationship, people use both apps.”
A side-by-side breakdown of eharmony vs. Match.
Psychotherapist and certified sex and couples therapist, Lee Phillips, LCSW, CST, notes some pros and cons for the sites below.
Fast facts on eharmony:
Known for its longevityShows compatibility score with each matchScientific, AI approach to matchmaking
Lengthy sign-up processExpensiveNot as tailored to casual daters
Ever since the year 2000, eharmony has been making marriages and love happen with their proprietary compatibility platform and informative quizzes. They pride themselves in creating long-term relationships and helping millions of people find authentic connections. eharmony proudly owns its reputation of being less of a hook-up site and more for people who are looking for something real.
(Here’s our full eharmony review if you want a deeper dive.)
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How eharmony works:
Clear out an afternoon to give yourself time to set up your eharmony profile. While it’s lengthy, the site tries to make the involved process fun and informative as you work through a thought-provoking compatibility quiz to learn more about your boundaries, attitudes towards relationships, how you react to everyday scenarios, communication styles, and more.
When you set up your bio on your page, take it as an opportunity to showcase yourself and what you’re all about since you’ll have plenty of room. The extra detail will pay off with more information for its AI to improve the algorithm for you later on. Once completed, eharmony leverages those same data points to match you with other users based on your answers and compatibility score.
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The premium version of the site comes in varying bundle lengths; a six-month Premium Light membership, a 12-month Premium Plus membership, and a 24-month Premium Extra Month membership. Depending on location, subscription type (the more months you purchase, the cheaper the monthly plan) and the features you want, you can pay anywhere between $12 to $60 per month.
Pro tip: Search around for deals, as eharmony offers discounts regularly. Although they price out their plans with monthly rates, you’ll need to either pay for the entire subscription in one lump sum or in four monthly installments. Be sure to cancel auto-renew for whatever plan you choose so it doesn’t accidentally enroll you for another membership unless you choose to opt into it.
What eharmony reviews say:
Fast facts on Match:
Mix of casual & serious datersIRL mixer eventsFree 1-on-1 calls with dating coachesDaily Match recommendations
History of fake profiles & scammersLots of inactive users
Touted as the original dating site, Match has been around since 1995. After two decades, the parent company’s portfolio now includes other dating service heavy hitters such as OkCupid, Hinge, Tinder, and Plenty of Fish. As for the Match.com dating site itself, because of its large database, you can easily search for people who are looking for the same thing you are – from dating to serious relationships and everything in between.
(Here’s our full Match review if you want a deeper dive.)
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How it works:
Match doesn’t require a heavy lift to set up your profile – although you shouldn’t skimp out on the details to get right to the matches. As soon as you log on, you have the opportunity to fill out basic prompts to help filter out the wrong matches and filter in the right people. You can set your geographic preferences, body type, relationship aspirations, exercise habits, and alcohol/smoking habits. You also type out your interests and bio to summarize what you’re all about, though the site makes it easy with built-in topics so you’re not staring at a blinking cursor on a blank page. Then you can use their robust search engine to start matching people and “liking” potential dates.
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Match has three standard plans and three premium plans (all of which come in 3- to 12-month bundles) that you can purchase. Similar to eharmony, if you choose a higher monthly bundle length, the prices are lower.
Their cheapest plan is their Standard Plan for one-year is $12 per month or their Premium Plan for one year priced at $14. The plans can be paid in one go or through four installments. If you want to purchase the premium add-ons like read receipts, Match Phone, or allowing any user to respond to your messages, it can run between $2 to $10 dollars.
What Match reviews say:
eharmony vs. Match: Key differences and comparisons.
Which app is more worth the cost: eharmony or Match?
“When it comes to cost considerations, eharmony has a more extensive process of matching than Match, which in theory will connect users with more aligned matches,” says Alyssa Dineen, a dating expert, author of The Art of Online Dating, and founder of Style My Profile. “However, in most areas, Match is more widely used and therefore would have a better selection of potential dates, making it theoretically more worth the cost.”
“As with all dating apps, the usage varies geographically, including usage by age,” she tells mbg. “For example, within major cities, neither eharmony or Match is widely used for people under 60. Even outside of metropolitan areas, in my experience, Match is more popular than eharmony.”
As for which app is worth your buck, Dineen recommends choosing the dating service that works best for you and your unique situation. Just like any other person you’re dating, treat the apps the same way. Be choosy and selectively pick the apps that can garner success for you. Don’t look at the overall general reviews but instead check out reviews from people who are in a similar demographic and geographic area.
Which dating site is better for people over 50: eharmony or Match?
Ruiz and Phillips both recommend eharmony as the preferred dating site for people over 50, especially if you’re looking for a serious relationship or to get hitched. They agree the dating app is better dedicated for finding long-term partners, whereas Match can also feature people interested in casual dating. For people over 50, it can also be harder to sort through bots and fake profiles, which are seemingly more prevalent on Match.
How do Match and eharmony compare to apps like Bumble?
If you’re new to dating and want to try out free options before moving towards a paid model, apps like Bumble may be a great option to start with.
If you’re interested in exploring polyamory or LGBTQ+ relationships, eharmony and Match may not hold a candle to apps like Bumble, OkCupid, and Hinge. “Even though eharmony now has gay and lesbian users, it’s not that inclusive of the whole of the LGBTQ community. This is partly because eHarmony was originally started as a more ‘traditional’ pro-marriage dating site, founded by a Christian, and it’s still very much thought of in that way,” Dineen explains.
“By comparison, Match is more inclusive than eharmony of the LGBTQ community, but it’s still not as inclusive as apps like Tinder and OkCupid or LGBTQ-specific apps like Her, Grindr, and Feeld,” she says.
Which dating site has the highest success rate?
eharmony has one of the highest success rates of the dating apps on the market in 2022, with more long-term relationships, active users, and a strong algorithm working on your behalf. The dating app reports a new match is made every 14 minutes, and they claim to be responsible for 4% of marriages in the U.S.
Which dating site is better: eharmony or Match?
eharmony is often considered the better dating site, but by a thin margin. Hard work pays off. The dating service requires you to put in time, effort, and information for the AI algorithm to learn about you and set you up with viable matches, whereas you can get set up and start browsing profiles much more quickly with Match.
What is the average age for eharmony vs. Match?
Both eharmony and Match tend to be more popular among older daters and have users that are generally in their late 20s or above. Though for eharmony, over half of the users are in fact Gen Z and millennial. On Match, 19% of users are ages 18-29, 44% are ages 30-49, and 37% are 50 and up.
Do people still use eharmony and Match in 2022?
People still use eharmony and Match, but because the apps respectively require more detail and a financial investment to interact with the app fully, they aren’t as popular as free apps such as Tinder, Bumble, and Hinge. However, it’s good to give these sites a try if you aren’t having as much luck on the other platforms or if you’re looking for something very specific (age, religion, distance, children) and want to take advantage of being upfront about your preferences off the bat.
For those who know exactly what they want, Match has a powerful filtering system and an expert in your pocket that can take your connections to the next level. If you like learning more about yourself, know exactly who you are, and want to match with people that take the same approach in dating, you’ll like eharmony better.
eharmony won’t be for you if you want to swipe and go, while Match probably won’t be your speed if you don’t want to commit to putting in the time and effort to search for your matches.
Times have changed, but eharmony and Match have been able to keep up with contemporary dating and connecting people with like-minded singles to nurture authentic relationships. If you don’t mind spending a little bit of money on your dating life, these dating apps are attractive options to widen your net to find your match.