In this decade, you’ll start to notice your skin simply doesn’t bounce back like it used to. And thus, more permanent wrinkle formation has begun.
It’s important to note that everyone’s skin wrinkles and folds when moving the face–no matter the age. These are referred to as dynamic lines. “Examples include the frown lines (often referred to as the 11s) between the brows, forehead wrinkles, crow’s feet, lip lines (when you drink from a straw or purse your lips), and smile lines on the mid-cheek,” says board-certified dermatologist Cynthia Bailey, M.D., founder of Dr. Bailey Skin Care. “Over time, these lines will deepen and etch into the skin, similar to the way folding paper will leave a crease.”
And what we see in the 30s is that these lines slowly start to take a more permanent position, due to the collagen and elastin decline. Additionally, these are exacerbated by any less-than-stellar lifestyle habits we may have had in our younger years such as sun bathing and lack of sleep.
That’s why many professionals consider the 30s a critical time in skin care: If you haven’t adopted a smart, healthy aging routine, the time is now. For most, that means moving beyond just hydrating lotions and adding in target actives. “Hydrating the skin can reduce the visibility of wrinkles temporarily, but it isn’t a solution,” Youn says. “Make sure to [consider options like] a retinoid, vitamin C, and exfoliation for real skin rejuvenation.”